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IN A NEW advertisement for Snickers in Australia, builders were recruited to holler empowering messages at the ordinary women that passed their workplace.
So stuff like:
YOU WANNA HEAR A FILTHY WORD? GENDER BIAS.
and
I APPRECIATE YOUR APPEARANCE IS JUST ONE ASPECT OF WHO YOU ARE!
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The woman are equal parts delighted and freaked out – watch:
We have to say, by the end of the ad we weren’t sure what it was all supposed to mean. Are they saying that the natural state of these builders is misogynistic bullies, and they’re only nice when they’re hungry?
Monday 23 December, 2024
Monday 23 December, 2024
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Watch builders shout unexpectedly lovely comments at women
IN A NEW advertisement for Snickers in Australia, builders were recruited to holler empowering messages at the ordinary women that passed their workplace.
So stuff like:
and
The woman are equal parts delighted and freaked out – watch:
We have to say, by the end of the ad we weren’t sure what it was all supposed to mean. Are they saying that the natural state of these builders is misogynistic bullies, and they’re only nice when they’re hungry?
Hmm.
Here’s the Littlewoods advert under fire for its portrayal of women>
This anti-obesity poster from France is totally unforgettable>
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Ads advertisement Australia Builders Building site harrassment hollaback boys Snickers Snickers Australia